Bryan Zheng, founder and CEO of LIVALL. LIVALL is the pioneering smart helmet brand which since its inception in 2014, has grown to become the established leader in the smart helmet field. LIVALL’s company mission is to be the world’s best innovation company in smart safety protection. Bryan Zheng graduated from Wuhan University in Information Technology and Management in 1993, before going on to achieve an MBA degree from Massey University in New Zealand in 2006. While as a CEO, he was awarded grade A classification of "pilot talent" in Nanshan, Shenzhen, China. With considerable management experience and fuelled by entrepreneurial spirit, Bryan established his first audio and smart control system company in 2003. In this role, utilizing unprecedented marketing models, he made a very successful and prosperous business, breaking sales records with his keen analysis and understanding of the target market. As a sport and cycling enthusiast, Bryan went on to establish LIVALL in 2014 and released the world’s first smart and safe cycling helmet in February 2015. This full-feature helmet was equipped with genuinely smart features which make the rider safer while cycling. Features of this helmet include smart safety lighting, turn-signals, Bluetooth hands-free phone calls, Walkie-Talkie, music playback through your smartphone connection and SOS Alert function. Notably, LIVALL was the first brand to announce and apply turn signals and accident SOS alert. These important innovations were made 2 to 3 years before any other brand in the world, giving LIVALL the opportunity to refine and improve these features faster than anyone else. Currently, LIVALL is expanding its product range from smart cycling helmets, smart commuter helmets and smart ski helmets, to smart helmets for E-Bikes, E-scooters and Electronic motorcycles. LIVALL aims to build a “Creative and intelligent Chinese manufacturing” leading international brand. Smart safety is the number one priority for LIVALL, which can be seen by the 170+ global patents, 58 of which are product invention patents, along with 40 industrial recognized international awards. All LIVALL products have passed strict technical and safety certification for users, establishing unparalleled consumer confidence in the products available. LIVALL, Redefine Your Safety!